Nigeria Urban Mobility and Ride-Hailing Market Shifts From App Growth to Trip Economics
Nigeria’s Ride-Hailing Growth Is Getting Harder to Monetize: Ken Research Maps the Shift Toward Recurring Mobility Nigeria’s app-based passenger-mobility market has moved beyond its early adoption phase. The latest Ken Research framework values the market at USD 301 million in 2025 and projects it to reach USD 660 million by 2032 , representing an 11.87% forecast CAGR. The commercial question is therefore changing: platforms no longer need only to prove that Nigerians will book rides digitally; they need to convert digital reach into repeat trips, reliable driver liquidity and better revenue quality. The forecast points toward a more diversified mobility economy. Everyday point-to-point rides remain the principal commercial pool, but incremental value is expected to move toward scheduled commuting, corporate transportation, airport and premium journeys, negotiated-fare formats and fleet-linked services. This matters because recurring mobility can improve vehicle utilization ...