Italy Coffee Market at USD 4.1B: Lavazza, Capsule Premiumization, and Third-Wave Specialty Growth | Ken Research
Italy Coffee Market at USD 4.1B: Ken Research Tracks Lavazza-Illycaffè Rivalry, Capsule Premiumization, and Specialty Wave The Italy coffee market is valued at USD 4.1 billion in 2024 , underpinned by a country where 70% of Italians drink espresso daily, 6 billion cups are consumed annually, and per capita consumption reaches 5.7 kg per year . Italy produced 431,000 tonnes of roasted coffee in 2024 with a production value of €4.73 billion , exporting 313,872 tonnes worth €2.665 billion , making coffee Italy's 4th most-exported agri-food product after wine, pasta, and olive oil. As per Ken Research market modelling, over 1,200 new coffee establishments opened in a single year, and organic coffee demand grew 500% over five years, signalling structural premiumization across the category. For the full competitive analysis, see the Italy Coffee Market Report . This analysis is published by Ken Research , a leading market intelligence firm covering food and beverage markets acr...